They’ve made it clear that they know exactly who they are and what they want to be, describing themselves as “bold”, “optimistic”, and “practical with a wink”. Many businesses draw inspiration from brand archetypes, and the best brand stories add in a dash of their own personality.Ītlassian, a well respected software company, has made their brand story all about personality. It’s used to communicate a company’s values to the public, and can also help guide major decision-making within an organization.īrand stories can look pretty different at different companies, but there is one key thread that ties them all together:īrand stories wrap up a company’s vision, mission, and core values in one nice little package. If you’re unfamiliar with the term, a brand story defines and describes the things that a company cares about most. Kick off your brand style guide with a great brand storyĮvery great brand is driven by a compelling brand story. LEARN ABOUT VENNGAGE FOR PROFESSIONALS 1. Here’s what you can learn from the brand style guides of my favorite brands (with some handy brand style guide templates sprinkled in) in this slick branding infographic:īefore I dive into this guide, have you heard about Venngage’s Brand Kit feature? It helps you add your brand logos, fonts and colors to your designs in a fraction of the time it would normally take. Luckily for us, many of these brand style guides have been released publicly, so why not capitalize on all of their hard work? It guides the design for all your content, from blog posts and presentations to office spaces and business cards.Ī ton of the world’s top tech companies have rebranded over last few years, and dedicated some serious time and effort into developing thorough brand style guides. It lets everyone know exactly how to present your brand to the world. Set rules for how your brand assets are usedĭOWNLOAD THE FREE EBOOK What is a brand style guide?Ī brand style guide is a rulebook containing specifications on everything that plays a role in the look and feel of your brand–everything from typography and color to logos and imagery.Download a FREE copy of this eBook we created with HubSpot, the famous CRM software. ![]() Get an insider look at how to create a cohesive and actionable brand strategy. We’ll also showcase our easy-to-edit templates and online editor that’ll help you create your own brand style guide today. With a brand style guide, of course! In this post, we’ll look at how to create a style guide that clearly outlines your brand asset guidelines and that ensures professionalism and consistency in all your messaging. It looks much like an original Helvetica yet possessing some imperceptible lightness.When it comes to branding, consistency is everything.īut how do you ensure brand consistency when you have a number of departments, partners, or agencies producing your branded collateral? How can you quickly communicate your brand requirements as you grow your small business? Latest Skype version includes slightly altered font. And being combined with white it symbolizes harmony and hope. And blue color is still standing for serene development and understanding. However, the logo was reduced to initial “C” even in full version in 2017. They decided to keep the bubble cloud in 2012 as it was a symbol of reliable and convenient communication. Skype logo had to be evolved of course and it took place twice already. And that might just be what Microsoft was after. However, Microsoft gained access to paid telephony and video calls. It is still debatable whether it was worth it, given that Skype main functions are absolutely free. Having overcome rivals such as Cisco and Google, Microsoft purchased eBay and Skype along with it. The program remained under eBay until 2011. It wasn’t until this happening that blue color was approved as main color in Skype design. ![]() The cloud was reduced to “C” shaped into another bubble and became a nice desktop icon. They chose Arial Rounded MT Bold type as a major one as it had fitted perfectly bubbles which formed cloud. ![]() So, what was the first logo looking like? The design surely was based on speech bubbles which one might find in comics. Having received proper funding the program has developed even more. Skype creators didn’t wait long before selling their owning rights to eBay in 2005. Thanks to intuitive interface and data security it has quickly took its rightful place on the market. Unlike major IT companies, Skype was founded only in 2003, in the same year logo history started.
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